SurveyStack is an open-source surveying tool for community leaders. It is one of range of tools developed by Our-Sci in pursue of their mission to provide accessibility and collaboration for research. I was asked to assist in developing the brand and website for SurveyStack.
Not your average research tool
Contributions
I developed illustrations, updated the logo and brand guide, and designed and built a website for SurveyStack.
Web design
Logo design
Branding
Web development
Illustration
Project proposal
Illustrations
SurveyStack first reached out to me asking to create custom illustrations to use on their website. With plans of a design overhaul of the research tool, they didn’t want to showcase exact screens of the application expecting redesigns of the interface. Instead they wanted graphics to showcase the steps in the process of using their tool.
Interaction patterns
The SurveyStack team then asked for an update to their current logo to match the branding direction of the illustrations. While a technologically-advanced tool, SurveyStack’s “techy” looking logo didn’t set itself apart from the many other research tools available. The goal was to create something that looked like a unique, inviting tool that project managers and community leaders wanted to use.
Branding
I explored typefaces for the logo that incorporated softer curves while still keeping a clean aesthetic. I explored concepts of stacking data and connection for the icon.
Logo exploration
The final logo landed with combining a new logotype along with the previous icon. I developed a color scheme that referenced earthy tones commonly found in agriculture - a common research area for SurveyStack. I balanced this with brighter colors to bring energy to the brand. All in all creating a base for a research tool that sets itself apart from its competitors.
Final Logo
I was asked to design and build a website for SurveyStack. I expanded on the color pallete and created patterns, textures, and graphic elements that complimented the brand. The result was a simple one page website that presented SurveyStack as a fun and community-centered tool.
Website
Core team
Dan TerAvest, PhD
Our-Sci Co-founder
Greg Austic
Our-Sci Co-founder